Hot off the newspress desk yesterday is this interesting little announcement from Volvo;
Volvo Trucks is to sell the first series-manufactured new Volvo FH to the highest bidder on eBay. The truck is a unique one-off collector’s item and all the proceeds will go to charity with bids starting at €1 (81p).
Starting on September 19th, the auction will be open for ten days to bidders from all over Europe, including Russia, Turkey and Israel. Volvo Trucks will donate all the proceeds to Star for Life, a South African non-profit organisation that aims to reduce the number of HIV-positive high school students. Then, in the spring of 2013, the winner will be invited to hand over the money in person at a ceremony in South Africa.
“Our aim with this auction is to raise as much money as possible for the ‘Star for Life’ programme,” says Claes Nilsson, President Volvo Trucks EMEA Sales & Global Brand.
The new Volvo FH to be auctioned is a visibly unique and high-spec special edition truck with an exclusive ‘number one’ emblem on the windscreen.
Visit the auction here: http://auction.volvotrucks.com/
A video interview with Claes Nilsson is also available at : http://www.youtube.com/VolvoTrucks