It’s Benz But Not As You Know It!

Bharat Benz

BharatBenz. That’s the name that all Indian truckers have on their lips…..perhaps.Yesterday a few Indian journalists were given a sneak preview of the BharatBenz. Daimler Truck’s subsidiary Daimler India Commercial Vehicles (DICV) revealed the new BharatBenz brand heavy-duty truck. This is the first-ever truck “Made in India”. BharatBenz will enter the ever growing Indian market for medium heavy-duty and heavy-duty commercial vehicles. This PR comes courtesy of Daimler. So you may well be able to see that the the truck has used the Mercedes Benz Atego/Axor cab and mirrors.

Andreas Renschler, the Daimler Board of Manage­ment Member responsible for Daimler Trucks and Daimler Buses, said; “The trucks are based on existing Daimler commercial vehicle platforms. Indian specialists developed the trucks for the local market, where they are also built. This is the most effective way for us to participate in the growth of India’s volume segment. Our product range focuses on quality, reliability, and efficiency and particularly targets the modern domestic segment, which shows huge growth potential and reflects the growing demands of Indian customers.”

Bharat Benz

 You’ll have to wait til the 2nd March before the complete BharatBenz lineup in the 6 to 49-ton range is unveiled. The Daimler PR says; The BharatBenz heavy-duty truck will be built on the Mercedes-Benz Axor platform, and the future light and medium-duty trucks will be based on the Fuso Canter and Fighter series. The new trucks will meet India’s BS III emissions standard this is a similar standard to our Euro 3 emissions.

Bharat Benz

The PR goes on to say; “The light, medium-duty, and heavy-duty range of BharatBenz commercial vehicles will be manufactured at the new plant in Oragadam near Chennai in Southern India. Construction of the plant on an area of 160 hectares is almost completed, and production trial runs for engines and transmissions have already begun. The production facility has a total dedicated investment of over 44 billion Indian rupees (approximately €700 million). The plant’s initial production capacity will be 36,000 units per year and can be ramped up to 70,000 units per year. By the end of the year, the company’s dealership network will encompass around 70 locations throughout India.”

I often think how resourceful trucks are when it comes to third world markets. We have a range of trucks released over here, then 10 or so years later the same cab / truck is still being released as a new truck some where else in the world. So the Mercedes Axor cab isn’t exactly old but it’s being used in a new guise, apply a new grill (considered to be the face of a vehicle by many!), stick on a new set of badges and Bingo! you have a new truck range. I just thought you might like to read a bit what else is going on in the world of trucks, sometimes to much European stuff need’s to be broken up by a little “World News” and also it gives you some thing new to tell the wife!

Did you know you can still buy a brand new Iveco Turbostar cab?? Now on a Russian built Ural truck.

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